Just a few years ago, Samantha Gordon made the decision to ditch her nine-to-five job and become her own boss.
Samantha worked at Howard University Hospital in Washington, D.C. as a patient accounts representative in the surgical department until she had her second child. She realized she was not happy at work anymore and wanted to be home more with her kids.
She had already been doing floral design work on the side, and she decided to continue with it full-time by creating her own floral design business called Wilde Honey Flower House.
Her floral design company provides floral decor at events like weddings, parties and funerals. Samantha has been running this business out of her home for the past two years, and she is working towards securing a shop location.
When she was pregnant with her first child, she started posting about her experiences on Instagram and started her own blog. This is when she says her following went through the roof, and she even landed a partnership with Elle magazine, where she was featured in a video about being a new mom.
Samantha’s writing is heavily inspired by her children and the experiences of motherhood, and she has been able to make connections with other moms online through her work.
She has also dipped her toes into website design and development, helping people create their own brands and websites.
This inspired her to start her own kids’ clothing line called Wilde Honey Kids, which she recently launched.
“Entrepreneurship is not one line,” Samantha says. “There are ups and downs. It’s all about trial and error. I had my biggest hiccups with finding the best manufacturers just to find a great product that I wanted.”
Samantha prides herself on being 100% authentic and selling products that share who she is as a person.
“I can sell my product because it’s me,” she says. “It’s true to me.”
Samantha has also tried her hand in the entertainment industry, appearing in multiple television shows as an extra. She has worked on the sets of Netflix’s “House of Cards,” NBC’s “The Enemy Within,” Oprah’s “Green Leaf” and the 2018 film “Creed II.”
Looking towards the future, Samantha would love to move to either Los Angeles or New York City to pursue more film and television work.
“When they say ‘Jack of all trades,’ I’m really Jane of all trades,” Samantha jokes.
On top of running her multiple businesses, Samantha recently started homeschooling her two children. She loves being active and present with her kids, taking them to fun places they have not been before and showing them new experiences.
“Motherhood is love and light,” she says. “I want to give my kids something that I never had. I want to build a legacy for my kids. I don’t want my kids to live a life that they have to heal from.”
Something that Samantha wants to emphasize is that “there is no blueprint to motherhood.” As a mom, it can be easy to compare yourself to others moms you see on social media, but no one is perfect.
Samantha’s tips for mom-preneurs:
- Stay focused and be intentional. Do what matters to you.
- Write it down. I use Sundays to prepare for the coming week.
- Be disciplined.
- Have an accountability partner.
- Find a routine that works for you and your kids.
- Make sure you are getting rest and scheduling downtime to recharge.
- Make sure there is a purpose behind everything. Everything that I do and create must have a purpose. I want it to have a story behind it. This way, everything is authentic and felt by your audience. When you present your brand, be yourself. You will gain authentic growth and support.
- Do not let others tell you that you cannot. You can be more than just a mom.